Jack LaLanne Remembered

March 02, 2011

On January 23rd, 2011 the fitness industry lost one of its greatest icons, Jack LaLanne. I was fortunate enough to be in attendance at the IHRSA conference in San Fransisco in 2003 when Jack was presented with the lifetime achievement award. At the time he was 88 years old and still working out 2 hours a day and following his strict nutritional regiment. Jack often said, "if it's man made don't eat it, and if it tastes good, spit it out." 

I grew up watching and learning the majority of my body weight resistance and conditioning circuits from television exercise gurus like Ed Allen and Jack. In fact, LaLanne had the longest running television fitness show in history from 1951-1985. With simple equipment like books and chairs, North America was introduced to training and nutritional tips that not only work today but are back in fashion. I can still remember the excitement when I received my Ed Allen workout course books via mail.

In my family the passion and interest in natural bodybuilding goes back to the 1940's when my father ordered the Charles Atlas course in his home country of Malta. Like Jack, Atlas promoted body weight training and developed the first mass marketed workout manual. I still teach some of these exercise to Trainers when I consult in the clubs and they are blown away by how effective and how unique some of these programs are. When my dad arrived in New York City in December of 1951, he realized a childhood dream of coming to the Americas, the place that he read about in the comics and fitness magazines. Here is a picture of my dad, Reg Russo, in December 1954 with his first set of Weider expanders and sporting a physique that was a product of the body weight training style of the day.

Dad 2 1954

 My Dad, Reg Russo 1954

 

  In around 1936, at the age of 21, Jack opened up what is considered the first physical culture emporium (health club) in North America in Oakland California. At the time Doctors recommended that their patients stay away from his clubs and that working out there would promote heart attacks, make them bulky and lead to a loss of sex drive. When you're struggling with sales just imagine being up against those kinds of odds and lack of education. We are so blessed because of pioneers like LaLanne overcoming the ignorance and prejudice and staying the course. Not only was Jack instrumental in inventing several exercise machines but he was one of the first to promote weight training for women and for the elderly and disabled. 

I will endeavor to continue to recognize the contributions of the founding fathers of our industry. In 2005 my organization presented a lifetime achievement award to Canada's version of LaLanne, Mack Miya, who opened our country's first club in the late 1940's. Mack was still working, selling memberships and training people when he retired from his facility at the age of 83. I took many individuals to Mack's Gym over the years to hear his amazing stories and to take in a little of the old school ambiance of his hard core heaven on Dundas Street in Toronto. Please take the time to read the PDF article below on this amazing fitness legend and strongman that I wrote for Fitness Business Canada in 2007, two years prior to Mack's passing. With heart felt gratitude I thank Jack, Mack, Charles, my father and all those who came before for making my business and my profession possible. 

Jeff Russo

Mack Miya Article (.pdf, 369.5 KB)

Comments

Adrian says,

Great post Jeff. Truly inspirational. I've actually been doing a lot of body weight exercising myself these days and it's really working for me - getting some great results.

Jeff Russo says,

Thanks Adrian,

It's amazing that the body has a built in training system and does not know whether the resistance is coming from a dumbell, machine or your own body weight. The great thing is that you can always be moving and training no matter where you're at. Two or three short bodyweight circuits each day get incredible results but it still takes knowledge and education. It's important to keep adding in some muscle confusion and different intensity levels to avoid plateaus. I guess that's why I'm a major proponent of our Pro Fitness Program that promotes the sale of education as opposed to facility and memberships.

Keep up the great work, I'll be gauging your results the next time I'm at your office working on our software platform!

Marco Girgenti says,

Okay, when I first saw the picture I thought THAT was Jack, not your father. WOW! That is very impressive! I would love to find some of the books you spoke of here, I do remember them. Long before the days of "performance enhancers," when solid uncompromising efforts yielded the same in results.

Thanks for this trip down memory LaLanne, Jeff :-)
Marco

Marty says,

Thank you Jeff, for the reminder of where we came from. Your dad,s physique was very impressive! I hope the recent trend towards this more realistic body-building style continues so that interest continues to grow in the art & sport of physical culture as it was practiced "back in the day". God bless the pioneers of our industry!

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